Taking the High Road to success

Rodney Beck - High Street Auction Co

The High Street Auction Company in Rosebank is one of the country’s best-known auctioneering companies with a solid record that includes sales of the likes of Kyalami Racetrack among its most noteworthy achievements.

Founder Rodney Beck shares his experiences since establishing the business in 2010. His affinity to auctioneering began decades ago when ventured into the property sector in 1978 where he was exposed to diverse types of sales of properties. Although it was something he wanted to be involved in, it was only in 2008 when he first delved into auctions. This proved to be pivotal and became the foundation for what would become The High Street Auction Company, which was formally established two years later.

Rodney reflects on the allure of the auction industry and the desire to create something substantial with seasoned partners. "I wanted to be involved in this exciting industry and to start my own business with experienced partners.”

Although he does not personally conduct the auctions, he finds immense joy in the vibrant chant and the palpable excitement that accompanies each event. This is reflected in his lengthy list of top auctioneers who have impressed him throughout his career including influential figures like Joff van Reenen, James Dall and Nick Pretorius among others, who have provided guidance and inspiration along the way.

Like many businesses, The High Street Auction Company has faced its fair share of obstacles. The fluctuating economy and the unprecedented disruptions caused by COVID-19 have tested the resilience of the company and its team.

Specializing in property across all asset classes, The High Street Auction Company operates throughout South Africa, offering a wide geographical reach and expertise in diverse property types.

Thus far the company’s portfolio boasts several high-profile sales, including the sale of the iconic Kyalami Racetrack, a well-known and prestigious Clifton mansion, assets from the City of Cape Town and properties in the City of Tshwane portfolio.

The High Street Auction Company can be reached via its website www.highstreetauctions.com or contact Rodney Beck directly at 082 551 5841 or via email at [email protected]